What’s a campaign without trust? In the article "A question of trust," the author explains the importance of understanding human perception. When it comes to climate change, researchers must see themselves as "public figures and honest brokers”, transparency is paramount when trying to inform and persuade citizens to action (“A question of trust,” 2010, p. 7). The author believes that scientists are unaware of the new responsibilities that they possess as representatives of the climate crisis and “green” movement. The science around climate change can be uncertain sometimes funding agencies and researchers must show all the possible analyses on research that has been conducted. The author states, “Those who seek to sow doubt about the solid and widespread evidence for global warming must be countered with facts as a matter of course. But legitimate fears and scientific skepticism must be welcomed into the discussion” (p. 7).
The ideas presented in this article are extremely beneficial to the FAMU Green Energy Fund campaign. The article focuses on the importance of being transparent and about the science of global warming. Research shows that none of the findings are conclusive, seeing that all science has room for error, and many advocates of climate change tend to shy away from the uncertainties of the science. But this article wants researchers and advocates embracing the uncertainty. The author believes in essence that honesty is the best policy and the public will support a cause whose spokespeople have been straightforward and honest about the research backing it. In the FAMU Green Energy Fund campaign, the same principle must be applied. It must be made clear that the focus group facilitators and survey distributors are not experts on the climate crisis and that research surrounding it is being analyzed and perfected every day. If students feel that the campaigners are honest about their intentions and knowledge, they (participants in surveys and focus groups) will be more likely to participate and give honest answers and opinions themselves.
A question of trust. (2010). Nature, 466(7302), 7. Retrieved from Research Library. doi: 2081400641.
Carlissa,
ReplyDeleteThis was a great article that I think all the groups will benefit from reading. It really goes to show that people should be able to trust that you will give them both sides of the situation and not just information that the researcher feels is the best. Transparency is a must when dealing with the public and putting on a campaign. People don't want to feel like you're taking advantage of their ignorance towards the subject matter. I believe that our job is to produce accurate and reliable research and let them come to their own conclusions. We can try our best to get them to see that the Green Energy Fund is necessary but we must also remain ethical with our tactics. We shouldn't present ourselves as experts in the field because we're not. We're just researchers trying to get people to understand our purpose and support our cause.
-Demetria Wright